Whether we’re in a conference room, the classroom, or the comfort of our home, we always prefer content that has been created with us in mind.

The key to reaching target audiences is through personalized content, tailored specifically for them.

However, the development of personalized content can be time-consuming and expensive—especially for e-learning content development given the recent boom in virtual learning.

But there are ways to create compelling, engaging content for e-learning purposes. Before we get into that, we need to understand why this type of content is so important.

Data Doesn’t Lie

With the ongoing pandemic exposing the vulnerability of physical classrooms, as well as technological improvements that make e-learning feasible, online education is ready to experience huge growth. In fact, projections for the market show it is expected to reach $350 billion by 2025.

The modern learner wants personalized, timely, and high-quality content. For example:

• 60 percent of learners value content tailored directly to them
• 70 percent of people will move on if learning content isn’t obviously optimized for them, and it has just 5–10 seconds to prove it
• 91 percent of people are turning to their phones to find the content they need
• Searches that include “best” and “____ for me” have increased 80 percent and 60 percent in the past two years

People are more focused on relevance and quality, hunting for the most useful answers and ignoring what’s not helpful to them in that moment.

According to Racoongang, one hour of online learning content takes 100–160 hours to produce and costs on average a whopping $22,178. Now add in the time and resources it takes to handle multiple devices, multiple languages, personalized learning routes, and an unsustainable amount of content approaches.

It may seem overwhelming, but it doesn’t have to be.

Record Growth for E-Learning

With the continuation of the coronavirus outbreak, 2020 is the year that mobile learning is expected to be an essential option for e-learning as the need for mobile device-based learning has increased.

In Education

An estimated 1.5 billion students in over 165 countries were effectively out of school during COVID-19, and 826 million students do not have a household computer.

In the Workplace

In this 2018 benchmark report, Towards Maturity reported that only 15 percent can access learning directly related to their job and 10 percent can determine their own path through learning.

Deploy Structured Content

One way of addressing this is structured content, which is becoming increasingly popular. It is a process of planning, developing, and organizing content in a predictable way and is usually classified with metadata. It offers a solution to scaling development and localization and can save companies a lot of time and money.

As content strategist Rachel Lovinger explains in a report for Razorfish, “Simply put, digital content needs to be free to go where and when people want it most. The more structure you put into content the freer it will become.”

Structured content is not only easier to find online by key stakeholders but is also much quicker to redeploy into multiple formats and device types.

Why TransPerfect

Now, how can you apply structured content to your learning and training materials? TransPerfect can help you leverage a structured content framework to drive turnaround time for authoring, whilst saving you time and money.

With TransPerfect, all of your training and development is united under one vendor. Your programs are efficiently rolled out to all locations and optimized for all devices to give your staff a seamless learning experience.

To save up to 40% on the total cost of launching a global training program, contact us today.