Hispanic Heritage Month is here, and from September 15 to October 15, it is once again time to honor the rich and diverse contributions Hispanic and Latin Americans have woven into the fabric of the United States. While this month is a time for celebration, it should also serve as a time of reflection for Financial Service organizations.  With Financial Services historically being so English language focused, every single financial organization has room to improve the support they provide to the Hispanic population they serve.

We have a prepared ten questions for your reflection:  

• What are we doing during Hispanic Heritage Month to celebrate our Hispanic employees and customers? 
• Do we offer in-language Spanish talk or chat support for Hispanic customers when they have an issue or need?
• Are our website, online banking platform, ATM, and app optimized to support the Hispanic population we serve? 
• Do we offer any of our disclosures, loan applications, account information, etc. in Spanish? 
• How often do we provide in-language financial education assets to the Hispanic population?
• Do our Hispanic customers see a reflection of themselves in our employees or marketing campaigns? 
• Do we keep track of our customer’s language preferences?
• Do we monitor Hispanic customer acquisition and attrition? 
• What are we doing as an organization to support our Hispanic customers better than our peers? 
• Why should the Hispanic community want to bank with us? 

If the answer for your organization is “no” or “I’m not sure” to at least one question above, it’s time to reach out to a TransPerfect Finance expert to learn how to better service a population so integral to the economic growth of the United States. 

To chat more, reach out to us here!