April is Financial Literacy Month. Is Your Organization Ready?
April contains two important financial holidays: Tax Day and Financial Literacy Month. While Tax Day is widely recognized, we would argue that Financial Literacy Month is just as significant. Improving financial knowledge benefits individuals, strengthens the economy, and can also be a win for your business—especially if you provide educational resources that your peers do not. While the quality of your content this month is critical, ensuring it’s inclusive and accessible to all customers and members is just as essential. Below are a few ways to make sure your Financial Literacy Month content reaches and supports everyone.
Worksheets & Handouts
Many organizations already offer financial documents in both English and other languages. If yours does not, consider this a first step toward creating a more inclusive learning environment.
For visually impaired customers, offer critical documents in large print or Braille. You could also host a live session where participants can review the materials together.
Webinars
For any webinars you have scheduled, ask about language preferences during the sign-up process. For attendees looking to improve their finances but who may not be fluent in English, providing an interpreter can enhance understanding and create a more inclusive environment.
If an interpreter is not available to schedule, consider offering real-time captions in English or other languages. Most people prefer watching videos with captions, regardless of language proficiency, and providing high quality captions is a relatively low-cost way to enhance accessibility and engagement.
Social Media
When posting on social media, be sure to include alt text for images and consider multilingual captions, depending on your audience. If a post includes graphics, display the English version on slide one and the translated version (e.g., Haitian Creole) on slide two.
For videos, make sure to provide transcripts in both English and the preferred languages of your limited English proficiency (LEP) customers. To take it a step further, consider creating multiple versions of the video with different in-language voiceovers or allowing viewers to select from various subtitle options.
Podcasts
For any podcasts your organization has released or plans to release, be sure to provide transcripts in both English and other relevant languages. Since the audio is likely in English only, offering written translations ensures LEP listeners can still access the key insights.
Games
An often-overlooked tool in Financial Literacy Month is gamification. Consider embedding a financial literacy game within your mobile app or online banking platform. The game could focus on products your organization offers or general financial knowledge, providing a fun and interactive way to educate customers.
Need help improving your inclusivity and accessibility this Financial Literacy month?
Look no further than TransPerfect. Our experts will work with you to understand your goals and propose solutions tailored to any timeline or budget. Contact us today to make this your organization’s best Financial Literacy Month yet!
