Acrolinx’s content optimization capabilities are now available through Astoria’s user interface and workflow module

SAN FRANCISCO, CA and SANTA CLARA, CA, August 12, 2014 - Astoria Software, a division of TransPerfect, today announced the completion of an effort to embed Acrolinx’s content optimization platform into the Astoria Component Content Management solution. Thanks to the integration, Astoria users can invoke Acrolinx from the Astoria user interface, and Astoria’s workflow processes can take action on the result of Acrolinx’s content analysis.

Content Quality Enables Market Entry and Penetration

One key to market penetration is high-quality content. The Astoria-Acrolinx integration allows companies to build high-quality content at lower cost and with consistent results. Also, since the integration is between the Astoria server and the Acrolinx server, the solution scales automatically to support very high volumes of content produced.

Acrolinx enhances content quality throughout a customer’s business processes by:

1)    storing and managing corporate content standards

2)    checking content against those standards and guiding writers to create content that’s more findable, readable, and engaging

3)    generating comprehensive analytics that highlight areas of strength and weakness.

With the Astoria-Acrolinx integration in place, Acrolinx automatically analyzes content within Astoria for tone of voice, style, terminology, reuse, and search engine optimization. Acrolinx works in the background, analyzing files in the Astoria repository for later action by writing teams.

For business processes built around Astoria Workflow, the result of the Acrolinx assessment can determine whether or not a component continues to a subsequent step, such as review or translation, or returns to the author for further work.

All of this is possible because Acrolinx performs assessments automatically and in the background. The Astoria-Acrolinx integration ensures that only content complying with corporate standards moves on in the process, which helps unclog bottlenecks in the typical copy-editing operation.

Content Quality Drives Customer Engagement

As organizations focus more of their attention on improving Customer Engagement, technical content quality is quickly becoming a key issue. The Astoria-Acrolinx integration helps customers to know:

• Does our content conform to established standards for findability, readability, consistency, and translatability?
• How well does our content match our target tone of voice?

Michael Rosinski, President and CEO of Astoria Software, noted, “Customer Engagement is the business mantra of the twenty-first century. It forms the strategic backbone for organizations to rethink their content tools and platforms, their processes for creating and distributing content, and the many ways they connect with their customers. By joining Astoria’s content creation and management capabilities with Acrolinx’s capabilities to manage and enforce corporate content standards, we’re giving our customers an integrated platform for delivering content of exceptionally high quality that goes into every one of those connections.”

Kumar Vora, CEO of Acrolinx, added, “Most customer interactions revolve around content, such as websites, technical product information, and support articles. As a result, companies that want to excel in Customer Engagement must deliver exceptional content. Our partnership with Astoria addresses this need by integrating Acrolinx’s content optimization capabilities into the content development process. Thanks to the integration, companies can deliver consistently high-quality content experiences to their customers for all kinds of content and across all customer touchpoints.”

About Astoria Software
Astoria Software is the world’s most successful Enterprise solution for XML Component Content Management and the first to deliver both an Enterprise-wide SaaS/On-Demand and an On-Premise approach to structured content management. Cisco Systems, Teradata, ITT Fluid Technology, Siemens Healthcare, Northrop Grumman, Avaya, Citrix, and other Forbes Global 2000 manufacturers rely on Astoria to meet increasingly competitive demands for product documentation — high volume, accelerated time-to-market, and globalized output. Astoria Component Content Management, whether On-Demand or On-Premise, is an enterprise-wide solution for Translation-Enabled Content Management, reducing documentation costs up to 90 percent, compressing product launch times from months to weeks, and generating productivity and management benefits with its flexible delivery model. Astoria Software, a division of TransPerfect, Inc., is based in San Francisco. For more information, visit www.astoriasoftware.com.

About Acrolinx
Acrolinx technology helps the world's best companies speak with one voice - with content that's more findable, readable, and engaging. Our content optimization capabilities help companies like Adobe, Dell, Cisco, IBM, Philips, and Siemens align, enhance, and enrich their marketing and technical information. Built on a powerful linguistic analytics engine, our technology helps our customers stand apart from their competitors by delivering content with greater warmth, readability, and conciseness. Learn more at www.acrolinx.com.