The Content Wrangler - Thursday, August 16, 2007

Life in the 21st Century centers around information. In practically every waking moment, we create it, we receive it, we process it, we pass it on, we ignore it, but most of all, we need it. Those who process information for a living have developed a relentless informational imperative: If it can be written, it must be written. So, content developers fall into “volumizing” their content instead of preparing if for the global workflow and end users.

In this article, I’ll examine why content volumization occurs, what its effects are, and what you can do about it. Read More

— Hans Fenstermacher