As one of the largest leisure, travel, and tourism companies in the world, TUI knows that localization is key to their global expansion plans. With travel agencies, hotels, airlines, cruise ships, and retail stores under their roster, many with their own apps, TUI needed a localization solution that integrated with their app management systems and could be managed easily by all regional teams.

Enter Applanga, integrating seamlessly into all of TUI’s digital assistance apps used for booking and booking management, connecting to one single source of content. To future-proof the process, in-country managers were given access to Applanga to perform translations and content edits themselves.