Pestana Hotel Group increases revenue from international websites by over 75%
THE CHALLENGE
Increase direct bookings in both existing and emerging markets for Portugal's largest hotel chain.
THE SOLUTION
To help guide overall strategy, TransPerfect analyzed Pestana’s site users, performed ROI projections, and worked to identify the best languages that would maximize new opportunities for each individual property.
"Growing direct bookings from international visitors to our hotels has been a key part of our strategy. TransPerfect provided a clear and data-driven approach that helped us maximize our digital ROI. We selected them based on their extensive experience in the hospitality sector, and the results have produced significant growth in the markets selected for localization."
– Luis Monteiro, Executive Board Member for Digital, Product, Marketing, and CRM, Pestana Hotel Group
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