Athlete Ally
ContentLabs was asked back to assist with coverage during the 2023 Pride Parade.
ContentLabs was asked back to assist with coverage during the 2023 Pride Parade.
Challenge
Athlete Ally did not have any team to help record video for their 2022 Action Awards. They needed to capture video content in order to diseminate information to future investors and for fundraising purposes. Athlete Ally had no coverage of their Chief of Staff, A.C. Dumlao, who was the Grand Marshall at the 2023 NYC Pride Parade. Their team was in Seattle for a separate conference.
Solution
Served as their media team, covering their annual Action Awards, featuring athletes such as Billie Jean King, Megan Rapinoe, Hudson Taylor, and many more. ContentLabs was asked back to assist with coverage during the 2023 Pride Parade. We provided videography and photography for the day.
Results
Assisted in the video creation that helped Athlete Ally raise $339,000 last year, which was 102% of their annual goal.
