Retail TouchPoints – December 15, 2011

Concept: Global e-Commerce revenue is likely to total approximately $1 trillion by 2013, according to Imran Kahn, Senior Analyst for J.P. Morgan. This indicates that consumers worldwide are growing more comfortable buying goods and services online. To that end, standards such as the Payment Card Industry Data Security Standard (PCI DSS) certification help regulate the online marketplace and provide consumers with peace of mind that their personal data is being handled securely.

What consumers may not realize is that while retailers and web sites may adhere to security standards such as PCI on their source language sites, the same standards are not always extended to the translated versions of online storefronts. Furthermore, transactions that are 100% secure on the source language site may be placed at a higher level of risk based on how the translated versions are managed through a third-party translation solution.

TransPerfect’s PCI-certified version of its GlobalLink OneLink solution, released in November 2011, allows retailer to ensure security for their e-Commerce sites.

Team: TransPerfect is a privately held provider of language services and technology solutions. Headquartered in New York, TransPerfect has offices in 75 cities worldwide and regional headquarters in Hong Kong and London. The company provides web localization services in more than 15 languages across five continents.

Market Relevance: E-Commerce sites are complex, dynamic and typically very difficult to localize and update in a cost-effective manner. TransPerfect’s GlobalLink OneLink technology was designed to address the needs of e-Commerce, including retail and travel sites, via a proxy-based approach.

Through the solution, GlobalLink OneLink users can create and deploy multilingual web sites faster and more efficiently, with an approximate rollout period of 30 days. Once sites are launched, advanced change-detection capabilities are included to ensure that multilingual versions remain current. In a market where SKUs, prices and other vital information changes daily, hourly and  even by the minute, automating all versions of customer-facing web sites is critical to a successful multilingual web strategy.

Delivery: Data security is a key component of any e-Commerce site, as well as other types of sites that collect customer information. As a result, TransPerfect offers an optimal level of security — PCI DSS certification — within the entire GlobalLink OneLink web localization process.

This is achieved through an extensive third-party audit of TransPerfect’s colocation facilities, application architecture, and development methodologies. The solution is designed to provide a full lifecycle web site localization solution that eliminates client IT and project management dependencies. The solution also offers data security relative to all customer information, such as sensitive credit card information and any other confidential consumer data that can be at risk during an online transaction.   

Proof Points:  GlobalLink OneLink was appointed as a PhocusWright Innovation Summit Finalist in 2009. Marriott, a GlobalLink technology client, was honored by USA Today for having the fastest, best performing lodging web site.

In addition, the Banana Republic, GAP and Old Navy web sites, which were localized using GlobalLink technology, were recognized by the Quebec Board of the French Language for their excellence in utilizing Canadian French in the IT world.