By Rebecca Kirkman

SmartCEO - July 2013

When you started your business, you carefully crafted your vision and mission statements. But how do you enact them in your company today? As you grow, it’s important to make sure everyone on your team knows where you’re headed. Focusing on your vision gives your employees direction and a goal to work toward.

Liz Elting, co-founder and co-CEO, TransPerfect

See it: We want to be the universally recognized world leader in providing high-quality communication and technology services to support our clients’ global goals, and we will achieve this by employing the most skilled professionals, who are inspired to achieve in a respectful, rewarding, merit-based workplace. When we started, we were focused on establishing ourselves as a major player. TransPerfect has evolved to be future-oriented, helping our clients see what’s next so that we’ll be a major player for years to come. You can’t get where you want to go if you have no idea in which direction to head. We provide [the roadmap] to every employee, and we make sure they keep it close to them at all times.

Live it: Our vision is defined by our desire to help our clients reach their global goals. Every discussion, debate and decision is conducted under the premise that the best way forward is always the way that helps our clients meet their goals. We work tirelessly so our clients see this, and how we act should make our vision clear to anyone who is looking.”