Meet the 'Rosie the Riveters' of the war on coronavirus

By Janon Fisher and Gwen Everett on March 25, 2020

Meet the "Rosie the Riveters" of the war on coronavirus.

Last Friday, after Gov. Andrew Cuomo put out the call to businesses to "be creative" and pitch in to help supply health care workers on the front lines of the fight against the coronavirus with masks, several women-owned businesses jumped into action.

Cuomo specifically mentioned uniform makers.

"If you can make a uniform, why can't you make a mask? And we are researching that," the governor said during the March 20 news conference. "But it is that kind of creativity that we need from businesses. I can't mandate that businesses make something, but I can offer financial incentives and that is what we are doing."

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Other companies are also helping out.

TransPerfect, a global translating business based in New York, reached out to both the city and state to offer their services in translating virus announcements into 20 languages.

"We're very fortunate to have a business model where most of our people work from home," said the founder and CEO Phil Shawe said.

The city responded immediately and now his company is translating crucial information to city residents in 24-48 hours, for free.

"We're just trying to do our part," he said.