Barry's Rapid Multi-Language Website Launch with TransPerfect

9

languages launched

1

month turnaround time

The Challenge

Aggressive Timeline for Global Expansion

Barry's, renowned for its high-intensity workouts, needed to rapidly expand its online presence to engage a global audience. With a tight one-month deadline and content heavily infused with its unique brand voice, Barry's required a solution that could deliver fast, high-quality translations while preserving its distinctive messaging and tone across multiple languages.

The Solution

TransPerfect's Language Services and GlobalLink Web

TransPerfect deployed a comprehensive solution combining language services with the GlobalLink Web platform. This approach allowed for rapid translation and localization of Barry's website content while preserving the brand's unique voice and style. GlobalLink Web automated much of the localization process, which enabled Barry's to meet its aggressive timeline without compromising on quality.

The Results

GlobalLink Web by TransPerfect enabled Barry's to achieve its ambitious goal of launching in nine languages within a tight one-month timeframe. This rapid expansion allowed Barry's to effectively reach international markets while maintaining the integrity of its brand message. The successful launch meant that Barry's could focus on its core business of delivering "The Best Workout in The World" to a global audience, now accessible through localized websites that truly reflect the Barry's experience.

What our Clients Say

"TransPerfect has proven to be a valuable partner—knowledgeable, responsive, and always open to exploring options to meet our budget and aggressive timelines. They produced high-quality deliverables, on time, that stayed true to our brand, which is at the forefront of everything we do."

– Head of Digital, Barry's