The Challenge

Nike decided to launch a brand new shoe—the Nike Free—in two different models, and needed an aggressive and sexy branding campaign to match the intensity of its shoes. The timeline was brief and the visibility was high. Nike needed a partner they could trust to help launch the content in 16 markets without a hiccup or delay.

The Solution

TransPerfect Studios was able to launch all 16 videos flawlessly. Hand-picked copywriters assisted to ensure that the translations matched the tone and feel of the English, while Nike brand experts provided the finishing touches to ensure their preferences were captured. Working closely with all 16 globally dispersed reviewers, along with the project team based in the US, TransPerfect Studios was able to ensure a smooth deployment on a global scale for this brand new product, with zero delay to market.