ABN AMRO Private Banking Selects TransPerfect to Facilitate Launch of Three Localized Websites
“The assignment was a real challenge with a big deadline. We needed a lot of new content for different countries, provided by local experts with their own style and vision. Every piece of content was related to our complex financial services, in a high demanding niche market. TransPerfect did a great job and delivered everything on time, with high quality. A powerful start for a new long-term partnership.”
—Linde van Loenen, Digital Marketing Strategist
CHALLENGE
With all regional websites being handled separately, ABN AMRO Private Banking was looking to streamline their approach to managing the retail banks' content for different markets and languages.
SOLUTION
By using TransPerfect’s global network of copywriters and native-speaking linguists, ABN AMRO Private Banking was able to create brand guidelines specific to each market, detailing requirements for tone and terminology. TransPerfect collaborated closely with both ABN AMRO Private Banking’s central content team and local language reviewers to provide localized website content while streamlining brand continuity in each target market.
RESULTS
All ABN AMRO Private Banking regional websites now follow a uniform content structure with a harmonized look and feel, providing localized digital experiences for clients everywhere.
By using TransPerfect’s global network of copywriters and native-speaking linguists, ABN AMRO Private Banking was able to create brand guidelines specific to each market, detailing requirements for tone and terminology. TransPerfect collaborated closely with both ABN AMRO Private Banking’s central content team and local language reviewers to provide localized website content while streamlining brand continuity in each target market.
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