TransPerfect Media's team recently attended Kidscreen Summit 2024 in San Diego, California, which brought together industry players to discuss the challenges, innovations, and emerging trends in the ever-evolving landscape of children's content. Here is a recap of the key takeaways our team picked up at the event:

Industry Uncertainty and Exploring Alternatives 

One prevailing theme throughout Kidscreen Summit 2024 was the palpable uncertainty in the industry. After many years of kids content being in high demand, we are seeing priorities shift at many of the major streamers, which is forcing kidco's to rethink strategy. The consensus among participants was the need to explore alternative solutions to trim expenses until the industry regains equilibrium.

Hybrid Solutions and Alternative Distribution 

In pursuing cost-effectiveness, the industry expressed a keen interest in hybrid solutions. Many meetings explored how remote recording, AI, and alternative workflow options could help reduce expenditures. Additionally, there's a notable shift toward alternative distribution methods for content/IP, with platforms like YouTube, Roblox, podcasts, and social media gaining traction alongside traditional TV and streaming avenues.

AI for Kids’ Content: Balancing Innovation and Concerns 

Despite multiple AI-focused sessions on the agenda, there was a lingering uncertainty about how AI would be embraced in the animation space for children. Key concerns included: 

Safety: Ensuring the safety of children in the digital space is paramount. Participants emphasized the need for stringent measures to prevent generative AI or machine translation from introducing inappropriate content via misinterpretation or mistranslation. 

Creative Intent: The heart of the kids' animation industry is creativity. The industry seeks assurance that AI will be harnessed to enhance the creative process, not replace or stifle the professionals' creativity. 

Cost: The general uncertainty in the kids' animation industry mirrors the broader entertainment landscape. Big players are no longer as liberal with their purchases, prompting a need for cost-effective solutions and strategic planning.

Trends in Content: Science, Diversity, and Representation 

Science Rules! 

A notable trend observed at Kidscreen Summit 2024 was the shift toward science-based content. Bill Nye, the keynote speaker, highlighted the industry's increasing focus on content designed to inspire a love for science, encourage discovery, and showcase diversity in scientific subjects.

Diversity and Representation

Diversity took center stage at this year's event in terms of neurodiversity and racial representation. Content featuring neurodiverse and differently-abled characters garnered attention, reflecting a commitment to inclusivity. Discussions around maintaining diversity in translated versions of shows underscored the industry's dedication to authentic representation. 

In conclusion, Kidscreen Summit 2024 provided a comprehensive snapshot of the challenges and opportunities facing the children's content industry. As the landscape evolves, the industry remains resilient, embracing innovation and prioritizing meaningful content that captivates and educates young audiences.

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